AirTag — Video Advertisement
Intro
A 40-second television advertisement for Apple’s AirTag, made as a university media production project. A missing wallet sends me on an over-the-top detective investigation across campus — trench coat, evidence board, interrogation and all — before the answer turns up somewhere far more obvious.
A student production featuring a real product. It was not commissioned, produced or endorsed by Apple.
My Role
I wrote the script, played the lead role and made the physical evidence board used in the ad. In post-production I edited the finished advertisement, added the vintage film effects, colour-corrected and graded the footage, and edited and mixed the sound. Filming and directing were handled by other members of the team.
Expertise:
Scriptwriting
Creative Concept Development
Prop Design / Evidence Board
On-screen Performance
Video Editing
Colour Correction & Grading
Visual Effects
Audio Editing & Mixing
Post-Production
Concept & Script
An investigation nobody needed
The idea is a simple contrast: an unnecessarily complicated investigation versus how easy an AirTag makes things. A lost wallet becomes a full-blown case — a trench-coat transformation, a silent-film title card announcing “The Investigation Begins”, searches through bushes and courtyards, a conspiracy-style evidence board and a tense interrogation. Then the twist: the wallet was in my bag all along. There’s no dialogue; the story is told through action, music and a single closing “Oops.” The evidence board was a real prop — I printed the materials and arranged the board by hand.
Post-Production
Two worlds, one edit
The edit opens slowly on an everyday moment, switches to a fast montage once the investigation begins, then settles again for the reveal. Colour carries the story as much as the cut: real-world scenes stay clean and natural, while the investigation gets a vintage film treatment — tinted vignette, grain and frame borders — added in the edit. In the sound edit I shaped the background music around the pacing and added sound effects toward the end to land the reveal.
Next work
AirTag — Video Advertisement
Intro
A 40-second television advertisement for Apple’s AirTag, made as a university media production project. A missing wallet sends me on an over-the-top detective investigation across campus — trench coat, evidence board, interrogation and all — before the answer turns up somewhere far more obvious.
A student production featuring a real product. It was not commissioned, produced or endorsed by Apple.
My Role
I wrote the script, played the lead role and made the physical evidence board used in the ad. In post-production I edited the finished advertisement, added the vintage film effects, colour-corrected and graded the footage, and edited and mixed the sound. Filming and directing were handled by other members of the team.
Expertise:
Scriptwriting
Creative Concept Development
Prop Design / Evidence Board
On-screen Performance
Video Editing
Colour Correction & Grading
Visual Effects
Audio Editing & Mixing
Post-Production
Concept & Script
An investigation nobody needed
The idea is a simple contrast: an unnecessarily complicated investigation versus how easy an AirTag makes things. A lost wallet becomes a full-blown case — a trench-coat transformation, a silent-film title card announcing “The Investigation Begins”, searches through bushes and courtyards, a conspiracy-style evidence board and a tense interrogation. Then the twist: the wallet was in my bag all along. There’s no dialogue; the story is told through action, music and a single closing “Oops.” The evidence board was a real prop — I printed the materials and arranged the board by hand.
Post-Production
Two worlds, one edit
The edit opens slowly on an everyday moment, switches to a fast montage once the investigation begins, then settles again for the reveal. Colour carries the story as much as the cut: real-world scenes stay clean and natural, while the investigation gets a vintage film treatment — tinted vignette, grain and frame borders — added in the edit. In the sound edit I shaped the background music around the pacing and added sound effects toward the end to land the reveal.
Next work
AirTag — Video Advertisement
Intro
A 40-second television advertisement for Apple’s AirTag, made as a university media production project. A missing wallet sends me on an over-the-top detective investigation across campus — trench coat, evidence board, interrogation and all — before the answer turns up somewhere far more obvious.
A student production featuring a real product. It was not commissioned, produced or endorsed by Apple.
My Role
I wrote the script, played the lead role and made the physical evidence board used in the ad. In post-production I edited the finished advertisement, added the vintage film effects, colour-corrected and graded the footage, and edited and mixed the sound. Filming and directing were handled by other members of the team.
Expertise:
Scriptwriting
Creative Concept Development
Prop Design / Evidence Board
On-screen Performance
Video Editing
Colour Correction & Grading
Visual Effects
Audio Editing & Mixing
Post-Production
Concept & Script
An investigation nobody needed
The idea is a simple contrast: an unnecessarily complicated investigation versus how easy an AirTag makes things. A lost wallet becomes a full-blown case — a trench-coat transformation, a silent-film title card announcing “The Investigation Begins”, searches through bushes and courtyards, a conspiracy-style evidence board and a tense interrogation. Then the twist: the wallet was in my bag all along. There’s no dialogue; the story is told through action, music and a single closing “Oops.” The evidence board was a real prop — I printed the materials and arranged the board by hand.
Post-Production
Two worlds, one edit
The edit opens slowly on an everyday moment, switches to a fast montage once the investigation begins, then settles again for the reveal. Colour carries the story as much as the cut: real-world scenes stay clean and natural, while the investigation gets a vintage film treatment — tinted vignette, grain and frame borders — added in the edit. In the sound edit I shaped the background music around the pacing and added sound effects toward the end to land the reveal.
Next work
AirTag — Video Advertisement
Intro
A 40-second television advertisement for Apple’s AirTag, made as a university media production project. A missing wallet sends me on an over-the-top detective investigation across campus — trench coat, evidence board, interrogation and all — before the answer turns up somewhere far more obvious.
A student production featuring a real product. It was not commissioned, produced or endorsed by Apple.
My Role
I wrote the script, played the lead role and made the physical evidence board used in the ad. In post-production I edited the finished advertisement, added the vintage film effects, colour-corrected and graded the footage, and edited and mixed the sound. Filming and directing were handled by other members of the team.
Expertise:
Scriptwriting
Creative Concept Development
Prop Design / Evidence Board
On-screen Performance
Video Editing
Colour Correction & Grading
Visual Effects
Audio Editing & Mixing
Post-Production
Concept & Script
An investigation nobody needed
The idea is a simple contrast: an unnecessarily complicated investigation versus how easy an AirTag makes things. A lost wallet becomes a full-blown case — a trench-coat transformation, a silent-film title card announcing “The Investigation Begins”, searches through bushes and courtyards, a conspiracy-style evidence board and a tense interrogation. Then the twist: the wallet was in my bag all along. There’s no dialogue; the story is told through action, music and a single closing “Oops.” The evidence board was a real prop — I printed the materials and arranged the board by hand.
Post-Production
Two worlds, one edit
The edit opens slowly on an everyday moment, switches to a fast montage once the investigation begins, then settles again for the reveal. Colour carries the story as much as the cut: real-world scenes stay clean and natural, while the investigation gets a vintage film treatment — tinted vignette, grain and frame borders — added in the edit. In the sound edit I shaped the background music around the pacing and added sound effects toward the end to land the reveal.
Next work