This project involved creating a series of social media advertisements for Hackathon.com while working with Better Done Media. The designs promoted Hackathon.com’s services and campaigns across a range of digital formats, with messaging centred around innovation, technology and hackathon participation.

Working within the brand’s existing visual identity, I translated different campaign messages into clear, engaging social media creatives. The work required maintaining consistency across multiple formats while adapting composition, hierarchy and imagery to suit different messages and placements.

My Role

I was responsible for the graphic design and visual execution of the social media advertisements. I worked with Hackathon.com’s existing brand assets, typography and colour palette, adapting them across multiple layouts and campaign messages.

I focused on creating strong visual hierarchy, clear calls to action and flexible compositions that could work across both square and landscape social formats. The designs combined bold typography, branded colour treatments, photography and simple graphic elements to keep the campaigns visually consistent while allowing each advertisement to communicate a different message.

Expertise: