Terenure Enterprise Centre Rebrand
Intro
As part of my final year brand management module, I had the opportunity to work on a live project for a real-world client to develop a strategic rebrand for The Enterprise Center (TEC). Our team began by conducting extensive consumer behavior research, utilizing netnography across active digital communities to analyze unfiltered user expectations, emotional drivers, and physical pain points within modern enterprise hubs. Based on these insights, my primary responsibility on the project was leading the visual identity development. I designed a modern, modular geometric logo system and a new color palette tailored to evoke trust, inclusivity, and community energy. I then focused on applying these fresh brand assets across a variety of deliverables, mapping out how the new visual language would live across digital mockups, website touchpoints, and physical interior spaces to position TEC for its future roadmap.
Expertise:
Adobe Illustrator
Adobe After Effects
Netnographic Consumer Research
Rebrand
Brand Strategy
Branding
Product Design
Art Direction
Logo Design
"Your work stood out for its strong alignment with TEC’s identity as a social enterprise, the clarity and cohesiveness of the visual identity, and the quality of execution across all elements. Your approach to the renaming of our organisation to Úre Hub made your proposal both distinctive and highly applicable for TEC moving forward. Congratulations on an excellent piece of work!"
David Graham
CEO at Terenure Enterprise Centre
Next work
Terenure Enterprise Centre Rebrand
Intro
As part of my final year brand management module, I had the opportunity to work on a live project for a real-world client to develop a strategic rebrand for The Enterprise Center (TEC). Our team began by conducting extensive consumer behavior research, utilizing netnography across active digital communities to analyze unfiltered user expectations, emotional drivers, and physical pain points within modern enterprise hubs. Based on these insights, my primary responsibility on the project was leading the visual identity development. I designed a modern, modular geometric logo system and a new color palette tailored to evoke trust, inclusivity, and community energy. I then focused on applying these fresh brand assets across a variety of deliverables, mapping out how the new visual language would live across digital mockups, website touchpoints, and physical interior spaces to position TEC for its future roadmap.
Expertise:
Adobe Illustrator
Adobe After Effects
Netnographic Consumer Research
Rebrand
Brand Strategy
Branding
Product Design
Art Direction
Logo Design
"Your work stood out for its strong alignment with TEC’s identity as a social enterprise, the clarity and cohesiveness of the visual identity, and the quality of execution across all elements. Your approach to the renaming of our organisation to Úre Hub made your proposal both distinctive and highly applicable for TEC moving forward. Congratulations on an excellent piece of work!"
David Graham
CEO at Terenure Enterprise Centre
Next work
Terenure Enterprise Centre Rebrand
Intro
As part of my final year brand management module, I had the opportunity to work on a live project for a real-world client to develop a strategic rebrand for The Enterprise Center (TEC). Our team began by conducting extensive consumer behavior research, utilizing netnography across active digital communities to analyze unfiltered user expectations, emotional drivers, and physical pain points within modern enterprise hubs. Based on these insights, my primary responsibility on the project was leading the visual identity development. I designed a modern, modular geometric logo system and a new color palette tailored to evoke trust, inclusivity, and community energy. I then focused on applying these fresh brand assets across a variety of deliverables, mapping out how the new visual language would live across digital mockups, website touchpoints, and physical interior spaces to position TEC for its future roadmap.
Expertise:
Adobe Illustrator
Adobe After Effects
Netnographic Consumer Research
Rebrand
Brand Strategy
Branding
Product Design
Art Direction
Logo Design
"Your work stood out for its strong alignment with TEC’s identity as a social enterprise, the clarity and cohesiveness of the visual identity, and the quality of execution across all elements. Your approach to the renaming of our organisation to Úre Hub made your proposal both distinctive and highly applicable for TEC moving forward. Congratulations on an excellent piece of work!"
David Graham
CEO at Terenure Enterprise Centre
Next work
Terenure Enterprise Centre Rebrand
Intro
As part of my final year brand management module, I had the opportunity to work on a live project for a real-world client to develop a strategic rebrand for The Enterprise Center (TEC). Our team began by conducting extensive consumer behavior research, utilizing netnography across active digital communities to analyze unfiltered user expectations, emotional drivers, and physical pain points within modern enterprise hubs. Based on these insights, my primary responsibility on the project was leading the visual identity development. I designed a modern, modular geometric logo system and a new color palette tailored to evoke trust, inclusivity, and community energy. I then focused on applying these fresh brand assets across a variety of deliverables, mapping out how the new visual language would live across digital mockups, website touchpoints, and physical interior spaces to position TEC for its future roadmap.
Expertise:
Adobe Illustrator
Adobe After Effects
Netnographic Consumer Research
Rebrand
Brand Strategy
Branding
Product Design
Art Direction
Logo Design
"Your work stood out for its strong alignment with TEC’s identity as a social enterprise, the clarity and cohesiveness of the visual identity, and the quality of execution across all elements. Your approach to the renaming of our organisation to Úre Hub made your proposal both distinctive and highly applicable for TEC moving forward. Congratulations on an excellent piece of work!"
David Graham
CEO at Terenure Enterprise Centre
Next work