RetrieveX Ads is a series of social media advertising creatives I designed through Better Done Media for the 2024 RetrieveX conference in San Francisco.

My work focused on creating promotional assets that communicated key campaign messages — from conference awareness and event-focused content to ticket promotion and calls-to-action — while working within RetrieveX’s established visual identity.

The designs needed to communicate information quickly in a social media environment while maintaining a strong visual connection across the campaign. I explored several compositions, including typography-led layouts, technology-focused imagery and more graphic approaches, while keeping the black, white and orange identity consistent throughout.

My Role

I was responsible for the graphic design and production of the social media advertising assets.

Working with RetrieveX’s existing branding, I created multiple campaign visuals in Adobe Illustrator, adapting the same identity across different messages and compositions rather than relying on a single repeated template.

I focused particularly on typography and visual hierarchy, ensuring that important information such as the campaign message, event date, location and calls-to-action remained immediately readable while still giving each creative a distinctive composition.

Design Direction

The designs build on RetrieveX’s existing high-contrast black, white and orange visual identity.

Bold typography establishes a clear hierarchy, while orange is used selectively to draw attention to important messaging, calls-to-action and technology-focused graphic elements.

Across the campaign, I combined typography, imagery and digital-inspired graphics in different ways to create variety between advertisements while maintaining a consistent visual language. This allowed each creative to work individually while still feeling recognisably part of the same campaign.

Expertise: